Travel injects $2 trillion into the U.S. economy, which supports 14.6 million American jobs. A record 30 million people visited the Caribbean in 2017. Visitors spent a record total of $37 billion, up nearly 3 percent compared with the previous year, a record 27 million cruise ship passengers — and they estimate that overall visits and cruise arrivals will increase by up to 3 percent this year.
Total direct spending associated with U.S. meetings activity in 2012 is estimated at over $280 billion. Approximately $130 billion or 46 percent of the direct spending in the meetings industry is on travel and tourism commodities such as lodging, food service, and transportation. The majority of direct spending, however, is not travel-related, with $150 billion or 54 percent involving meeting planning and production costs, venue rental, and other non-travel & tourism commodities that fall outside the Travel & Tourism Satellite Account.
The meetings sector can be described as being comprised of two portions: one portion overlapping (or an extension of) the travel and tourism sector and the remaining portion belonging to other sectors. Approximately 15 percent or $130 billion of the estimated $865 billion of direct tourism output in the U.S. was the result of the meetings industry in 2012. Total Economic Significance Direct spending, which served as input for the input-outputeconomic modeling process, reflects the spending in those industries that comprise the meetings industry. Indirect spending is attributable to the suppliers to the meetings industry, and the induced spending arises from spending by the employees of the meetings industry and its suppliers. Together, direct, indirect, and induced spending contributions comprise the total contribution of meetings activity to the U.S. Economy.
The Erwin Center is hosting this year's Clemson CMO Summit virtually with a keynote event
About this Event
As part of our mission to educate future brand leaders, the Erwin Center for Brand Communications is hosting Clemson University’s 2nd Annual CMO Summit through a virtual series in partnership with Forbes.
The Clemson CMO Summit Series brings brand and agency leaders together to discuss topics related to this year’s theme, “Crisis, Culture, & Community: Adapting in a World of Change,” with our students, faculty, and industry professionals in a collaborative virtual setting.
September 25th Virtual Kick-Off Event: Initial keynote speakers will be kicking off this Fall's sessions on Friday, September 25th, 2020 from Noon-2:30 p.m. EST. Additional virtual sessions will be provided throughout the Fall 2020 semester.
How to Join the Events: Those who register will receive Zoom links to join the live events virtually. Recordings will be provided following each event.
Future Virtual Dates & Times: Registrants will receive email updates throughout the Fall with new session dates and times as details are finalized. The following sessions are currently scheduled. Please mark your calendar.
Mon. 10/5 | 3-4:30 p.m. (EST)| Jay Watson, CEO, Forefront Networks (with panel)
The current panel is highlighted below (the panel will actually be (4) 20-minute segments that I will facilitate). Max's time requirement is 30 min plus a quick call to walk thru questions sometime prior. All the below speakers are confirmed. Topics for my session
- Southwest Airlines | Jonathan Clarkson, Managing Director, Marketing
- U.S. Virgin Islands | Honorable Joseph Boschulte, Commissioner of Tourism
- Elektra Records | Mike Easterlin, President
- Forefront Networks | Jay Watson, CEO; Bobbii Jacobs, President; Jon Love, Chief Growth Officer
10/5 Clemson CMO Summit - Live Zoom Link (3:00-4:30 EST)
Regional Travel & Tourism Market Overview
The US North East is the USVI largest market concentration over 2 million annually in tourism traffic Total travel expenditure for the US North East is $249.9 billion, and you add Florida ($71.5) its a combine total of $321.4 billion
Arts, Culture and Creative Economy (A.C.T) Industry valued at $763 billion annually - Redevelop downtown Christiansted and Frederiksted as Art & Culture district and positioning St. Croix as a major Culinary and Entertainment hub.
A record 30 million people visited the Caribbean last year, despite two devastating hurricanes that hit a region still struggling to recover, regional tourism officials said Thursday.
Visitors spent a record total of $37 billion, up nearly 3 percent compared with the previous year, according to Ryan Skeete, acting research director for the Barbados-based Caribbean Tourism Organization. The majority of visitors came from the United States, and there was a surge of travelers from Canada and Europe.
It is the eighth consecutive year of growth for the Caribbean, although some islands including St. Lucia and Bermuda saw double-digit increases while others reported a nearly 20 percent drop in visitors after hurricanes Irma and Maria hit in September, killing dozens of people and causing billions of dollars in damage.
The Caribbean Hotel & Tourism Association reported that huge numbers of hotels remain closed on islands directly blasted by the storms.
Only 40 percent of hotels and rooms are open in the U.S. Virgin Islands, while several renowned hotels remain closed in Puerto Rico, where more than 400,000 power customers are still without lights.
Officials said the British Virgin Islands has at least five resorts reopening later this year, while a marina and yacht club are expected to reopen next year. At least 85 percent of power has been restored there, although some places remain without water.
Some 40 percent of hotel rooms have reopened in Dominica, which received a direct hit from Hurricane Maria, while 10 attractions in Anguilla remain closed, including several cays, and the main international airport is operating only during daylight hours.
In the Dutch Caribbean territory of St. Maarten, which was hit by Hurricane Irma, some 36 hotels remain closed and only 64 percent of sea-based activities are operating. Officials said airport service is still limited.
Hugh Riley, secretary general of the Caribbean Tourism Organization, noted that the sector employs 14 percent of the Caribbean's population and represents anywhere from 7 percent to more than 80 percent of various islands economies.
Officials said last year brought another milestone — a record 27 million cruise ship passengers — and they estimate that overall visits and cruise arrivals will increase by up to 3 percent this year. (The compilation of Economic data were obtain from various industry organizations and experts).
October 05, 2020
Clemson CMO Summit | Virtual Series | Fall 2020. Crisis, Culture, Community
by The Erwin Center for Brand Communications
New research from Oxford Economics shows that American workers failed to use more than 400 million days of earned leave last year. This under utilization of paid time off has a substantial impact on the U.S. economy and is taking a heavy toll on workplace productivity, personal well-being and family relationships.
In 2013, American workers left 429 million days of paid time off (PTO) on the table, an average of 3.2 days per employee. Federal, state and local government employees left 21 percent of their earned leave on the table in 2013. And, among private sector employees, 15 percent of earned PTO went unused.
Work + Telework + Vacation + Paid Time-Off = Workation (A SEDI Initiative)
A complete respite from work is a thing of the past in the U.S., according to new research from the global leader in flexible workplace solutions. Regus (June 27, 2011).
Three Quarters of Americans Will Take a 'Workation'
The majority of Americans expect to stay connected to their office during their summer vacation, whether it's checking or responding to e-mails, taking work with them, or attending meetings.
50% of Americans admit they will work during their vacation this summer;
75% of Americans plan to stay connected to the office in some way while on vacation;
66% will be checking and responding to e-mail during their time off; and;
29% expect they may have to attend meetings virtually while on vacation.
Not only is work eating into Americans' vacation time, achieving daily work-life balance appears to be eroding. Nearly six out of 10 respondents (58%) say they take work home more than three times a week.
The Career Benefits of Workations
Workers who don’t think they can balance their workloads with leisure time simply abandon their PTO:
4) For the average worker, 2 of 14 vacation days go wasted.
5) $34.4 Billion of vacation pay is wasted annually.
6) For preferred devices, smartphones are the most common workation tool for staying connected at 40%.
With the explosion of mobility and bring-your-own-device environments, smartphones are the current king of remote work.
7) Laptops are the second-most preferred device for workations at 11%.
The Career Benefits of Workations
Workations decrease stress, which increases productivity and leads to fewer sick days. Studies show that people with high levels of stress spend nearly 50% more on health expenses.
A study published in the Harvard Business Review found that when employees take just one day off per week, they report greater job satisfaction, more open communication with team members and better work-life balance, compared to regular employees.
1) 82% of employees check into the office daily while on vacation.
No surprises there. With our email in our pockets, you almost have to go out of your way not to check in.
2) 42% of vacations have been cancelled or postponed due to work.
With constantly mounting deadlines and the fear of work piling up, many workers simply don’t feel they can make the time.
3) 15% of workers gave up on vacations because they didn’t have time to use them.